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Also known as the Bright Shiny Object Syndrome, I have worked with many clients who truly are challenged with this. They are so easily distracted from what they know they need to be doing and are sabotaged in growing their business because they do not stay focused. It is a very common problem especially with solo-entrepreneurs since there is often little built in accountability.


I have been challenged with this syndrome myself and here are some things I have learned along the way that have helped my clients stay focused and on track.


First be honest with yourself. Don’t tell yourself that you are just creative and love to multi-task and you are getting things done. The research now shows that multi-tasking is not all it was once cracked up to be. Do you start your day full of great intentions and with a to-do list of all the people you will call, the sales you will make and the projects you will tackle? Then the phone rings and you have to answer it or you even think about cleaning out your drawer or doing laundry. Then there are always the emails and the texts.



This is a trap and is a way to keep you from moving forward. The ego will tell you that you have to do whatever it is you have become distracted by. It can be pretty persuasive as well. If you were to stop and examine what might be going on you could see that you are avoiding doing the things that will support you to make the sale or talk with a potential client or colleague.


It can keep you from making decisions you are afraid to make.

And the most insidious thing about it is that you don’t even consciously realize that’s why you’ve attracted the distraction in the first place.


It is critical that you get a handle on this if you want to move forward. Here are three strategies that have been very successful for many of my clients:


1. Ask yourself two questions: Is this thing I am being distracted by something in furtherance of my vision? It is a “yes” or “no” answer. Is it absolutely necessary to do now or can it wait? If you cannot answer yes to both of these questions don’t do it….period. It will take discipline to stay on task yet it is a crucial habit to develop as it will have a DIRECT impact on your success.


2. Set up a system for success by scheduling your day. Many entrepreneurs really find this challenging because they say they want flexibility in their day. The truth is you have more flexibility when you have things scheduled than when you just “go with the flow.” You can schedule in your breaks and relaxation time as well. Stick to the schedule and do not allow yourself to get off track. Highly successful people are focused and tend to accomplish more.


3. Join a Mastermind Group where you set a business or personal intention for your week and share it with your Mastermind partners. This act alone will make a huge difference because you are at least twice as likely to follow through on what you say you will do when you tell others your intentions. Accountability is key here.


P.S.  If you would like more support in applying these principles, give us a call.  In between our speaking and coaching engagements, we carve out a few individualized sessions each month. Schedule your appointment here.


To Focus,





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